Bringing innovative, distinctive commercial furniture to North America
Ontario, Canada (July 22, 2019) – Stance Healthcare (Stance) is pleased to announce its partnership with Frövi North America (Frövi NA), the American subsidiary of Frövi UK, a family-owned British commercial furniture company for social spaces, inspired by Scandinavian design.
The partnership between Stance and Frövi NA will see Frövi NA build on their success in the North American market by leveraging the strong relationships and distribution network Stance has built over the past decade, within the contract furniture industry. Each company will approach the market independently through their respective independent sales rep groups.
Frövi NA will take advantage of Stance’s supply chain and skilled production team as Stance gradually expands the capabilities of their Kitchener manufacturing facility to include the production of select Frövi NA products and distribution of them throughout Canada and the United States.
Carl Kennedy will remain President of Stance Healthcare while also assuming the role of Sales Director for Frövi North America. His responsibilities will include overseeing the strategic introduction and expansion of Frövi NA to the North American Market. Carl will continue to leverage his industry knowledge and relationships to ensure the success of both Stance and Frövi NA as they continue to grow.
“We are excited about the opportunity to bring Frövi NA to the North American market.” says Carl Kennedy, President, Stance Healthcare/Sales Director, Frövi North America. “I believe their strong brand and design-forward products, combined with our industry relationships and distribution model, will ensure a successful and sustainable presence for the Frovi brand in North America.”
“With shared core values and a focus on quality crafted furniture, Stance Healthcare is the perfect partner to help us enter the North American Market,” says Ben Dunham, Design Director, Frövi. “By leveraging their knowledge of the market, we look forward to expanding our business and raising the profile of our brand within the North American contract furniture industry.